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	<description>Mumblings, Musing and Marketing</description>
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		<title>Why Social Media Doesn&#8217;t Work (and What You Can Do About It)</title>
		<link>http://csadmark.com/blog/2012/04/12/why-social-media-doesnt-work-and-what-you-can-do-about-it/</link>
		<comments>http://csadmark.com/blog/2012/04/12/why-social-media-doesnt-work-and-what-you-can-do-about-it/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 16:41:47 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=414</guid>
		<description><![CDATA[Time to face reality: Marketing and advertising are a lot harder to do today than ever before. Half of consumers don&#8217;t trust print ads or television commercials, and fewer still trust what they hear on the radio. And consumer trust level is even worse for direct mail and outdoor advertising. What&#8217;s the No. 1 trusted [...]]]></description>
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		<title>Steps To Make Your Business Insanely Profitable</title>
		<link>http://csadmark.com/blog/2012/04/12/steps-to-make-your-business-insanely-profitable/</link>
		<comments>http://csadmark.com/blog/2012/04/12/steps-to-make-your-business-insanely-profitable/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 16:37:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=419</guid>
		<description><![CDATA[Other than hiring CSA&#038;D to do all your marketing, here is what Dave Logan says: Last year, Michael Porter and Mark Kramer wrote what may be the most important business article in a decade, detailed here. Since its publication, I&#8217;ve asked many executive groups to read the article, most said the authors&#8217; work is clearly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>6 Ways to Acquire New Customers Via Social Media</title>
		<link>http://csadmark.com/blog/2012/04/02/6-ways-to-acquire-new-customers-via-social-media/</link>
		<comments>http://csadmark.com/blog/2012/04/02/6-ways-to-acquire-new-customers-via-social-media/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 17:40:37 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=408</guid>
		<description><![CDATA[We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New World of Analytics: What You Need to Know Now</title>
		<link>http://csadmark.com/blog/2012/03/28/the-new-world-of-analytics-what-you-need-to-know-now/</link>
		<comments>http://csadmark.com/blog/2012/03/28/the-new-world-of-analytics-what-you-need-to-know-now/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:56:41 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=382</guid>
		<description><![CDATA[In my last column, I spoke to how analytics as we once knew them were dead when it came to mobile metrics and tracking. More than a few people in the analytics fields reached out to me. Some of them were not fans of my sentiment, but interestingly, most agreed. They shared exciting stories of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When CMOs Learn to Love Data, They&#8217;ll Be VIPs in the C-Suite</title>
		<link>http://csadmark.com/blog/2012/02/19/when-cmos-learn-to-love-data-theyll-be-vips-in-the-c-suite/</link>
		<comments>http://csadmark.com/blog/2012/02/19/when-cmos-learn-to-love-data-theyll-be-vips-in-the-c-suite/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 14:48:26 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=369</guid>
		<description><![CDATA[And If They Don&#8217;t, They&#8217;ll Be Relegated to Overseeing Promotions While Someone Else Takes Chief Customer Officer Role Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception. But those days are over. A study from tech-research firm Gartner projects that by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Are The Top 50 Social Media Power Influencers?</title>
		<link>http://csadmark.com/blog/2012/02/06/who-are-the-top-50-social-media-power-influencers/</link>
		<comments>http://csadmark.com/blog/2012/02/06/who-are-the-top-50-social-media-power-influencers/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:20:54 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=360</guid>
		<description><![CDATA[A month or so back I published a list of ten social media power influencers. I’ve been developing the research since then and now have about 150 social media writers and experts in my power list. Below are the top 50. The list was compiled using PeekYou‘s social pull metric – which, roughly speaking, measures [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Beary Nice Story About Giving</title>
		<link>http://csadmark.com/blog/2011/12/19/a-beary-nice-story-about-giving/</link>
		<comments>http://csadmark.com/blog/2011/12/19/a-beary-nice-story-about-giving/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 16:28:41 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=356</guid>
		<description><![CDATA[I recently visited Jarred, The Galleria of Fine Jewelry, to pick up some Christmas gifts. I had never been to Jarred before, although I had heard positive things about the jewelry. Having spent much of my career working for the competition (we shall call them Store X for this article), my instinct was to shop [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>It seems so obvious&#8230;</title>
		<link>http://csadmark.com/blog/2011/10/04/it-seems-so-obvious/</link>
		<comments>http://csadmark.com/blog/2011/10/04/it-seems-so-obvious/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:08:08 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=337</guid>
		<description><![CDATA[What&#8217;s the the single most important element of all advertising? Ah yes&#8230;. describing the benefits of the product or service in an engaging way that blah blah blah blah&#8230; No! Excellence in design, with colors and imagery that support the blah blah blah blah&#8230;. No! The single most important element of any communication is getting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expect this tool to be put to good use at our agency presentation.</title>
		<link>http://csadmark.com/blog/2011/09/10/expect-this-tool-to-be-put-to-good-use-at-our-agency-presentation/</link>
		<comments>http://csadmark.com/blog/2011/09/10/expect-this-tool-to-be-put-to-good-use-at-our-agency-presentation/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 13:35:29 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=324</guid>
		<description><![CDATA[Any agency worth it&#8217;s salt is proud to share it&#8217;s track record. The success stories. The awards. The projects brought in on time and on budget. You&#8217;d expect a really good agency to be able to pile it on. But that&#8217;s not the reason we bring a shovel. We know your target market isn&#8217;t paging [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Facets of Strategic Storytelling</title>
		<link>http://csadmark.com/blog/2011/07/26/four-facets-of-strategic-storytelling/</link>
		<comments>http://csadmark.com/blog/2011/07/26/four-facets-of-strategic-storytelling/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 17:46:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://csadmark.com/blog/?p=297</guid>
		<description><![CDATA[Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. &#8220;Storytelling&#8221; has become one of those words. And though storytelling has been around since early hunters first gestured to each other in front of a fire, only [...]]]></description>
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