branding

kannuu2Think of any well know brand and an image will spring to mind. When I think of Starbucks I see that kraft colored cup with the green nature-based designs. I can almost smell the aroma of their freshly ground beans.

While it takes some conditioning, creating that same appeal around your brand is possible if it is focused, unique and compelling.

Your Brand is Always in Motion

Brand identity is the compelling and unique story that surrounds your business or product. Your brand is literally how your customers think of your product or service. And it’s always in motion, moving in a positive or negative direction.

More than the tone of your marketing, the graphical treatment and your corporate collateral, your brand is enhanced or diluted every time your company and your employees communicate with the outside world.

Brand identify is the compelling and unique story that surrounds your business or product. Your brand is literally how your customers think of your product or service,

More than the tone of your marketing, the graphical treatment and your corporate collateral, your brand is enhanced or diluted every time your company and your employees communicate with the outside world. It is constantly in motion and needs a focused and firm commitment from the top of your company down through the ranks. Your brand identity needs to be nurtured and protected.

We help every client with a straightforward process that defines brand and position. Whether you have a new brand, or one that needs reviving, think of this process as a brand awakening.