I don’t have a lot to say about this makeover for Dr. Jason Daaboul’s website besides the fact that it went extremely smoothly. The pieces fell into place with Elegant Theme’s Divi. They claim it’s the last WordPress template you’ll ever need and I’m slowly starting to believe them. So all in all pretty painless and the client very satisfied. Camera2Corporate, our sister company, shot the video and I think everybody did a great job of putting the final cut together. It has all the necessary elements—even a simple animated map at the end. And thanks to the cooperation of Dr. Daaboul and his staff, it turned out to be warm and compelling! I hope.
The point is though, that any professional service website from dentistry to carpentry, from strategist to psychologist, takes a giant leap ahead of the competition with a well-wrought video. According to Google, 60% of visitors to a website will click on a video before reading any text and most of them, unless it really sucks, will watch it to the end.
What better way to introduce yourself to your target market? Video is obviously much closer to how human beings have communicated for the last hundred thousand years. Amidst all the text-and-graphics-only websites what a pleasant reprieve. Video adds a realm of possibilities to the Internet; online training, corporate culture, product launch and instructional videos.
And video is very good for SEO – please Google ‘corporate videography’ and you’ll find our corporate videography site: Camera2Corporate on the first page. How? Video! Dr. Daaboul was coming up on page seven for ‘grapevine dentist’ today he is page two. I will keep this blog updated.If your website does’t have video call us and let’s get the ball rolling.
Colin Shubitz – CEO and Creative Director – CSA&D, Inc. Founding Partner – Camera2Productions.com