reflection
If you’re ever been in an argument you know how hard it is to change someone’s mind—face-to-face. People are invested in their beliefs. So what chance does advertising have? What’s the likelihood that you can; attract your target’s attention in an over-saturated media space, engage on a human level using a proxy medium, and change an opinion? Is that a marketing hole you should dig?
CASE STUDY
Zero to 5000 in four years
BCT: start-up to launch
In 2016 I was hired to help launch Business Centric Technology—the marketing umbrella for two firms—an IT consulting firm and a staffing firm. Over the course of several meetings with the senior stakeholders we; discussed, negotiated and devised a communication strategy. Once agreed upon I designed and produced the logo, the website and all marketing materials.
The company has had well-deserved success guided by a very competent, personable and hard-working CEO. Within four years of launch they made the INC 5000 list. Two years ago they had their website redesigned pivoting from client acquisition to contractor and job listing acquisition. I feel honored and proud to have been a part of their story.
Website
Good design is essential for a website as it enhances user experience, facilitating easy navigation and engagement. A visually appealing and well-organized website not only captures visitors’ attention but also conveys professionalism, instilling confidence in users and encouraging them to explore the content or products/services offered.
Marketing Materials
