reflection
If you’re ever been in an argument you know how hard it is to change someone’s mind—face-to-face. People are invested in their beliefs. So how can advertising stand a chance? What is the likelihood that you can; attract your target’s attention, engage on a human level using a proxy medium, and change an opinion? It’s a hole we must dig.
IPHONE PANORAMA SHOT EARLY MORNING, SOUTH BEACHSIDE IN GALVESTON, TEXAS
Drone
DRÓN | Make a continuous low humming sound
Using a drone to capture imagery is almost magical. I usually experience both joy and, to be honest, a little trepidation. A lot can go wrong in any environment.
For example, when flying in a downtown area there are two hidden dangers. The downdraught effect is caused when a skyscraper receives wind head-on spreading it in all directions. The wind displaced downward speeds up. This is invisible and makes the drone’s behavior a lot less predictable.
And then there’s channeling which occurs when tall buildings are built along both sides of a street, simulating a natural canyon. This causes a combination of high wind-speed and turbulence. Again, extra caution is highly recommended.