Advertising=Persuasion
CASE STUDY
Zero to 5000 in four years
BCT: start-up to launch
In 2016 I was hired to help launch Business Centric Technology—the marketing umbrella for two firms—an IT consulting firm and a staffing firm. Over the course of several meetings with the senior stakeholders we; discussed, negotiated and devised a communication strategy. Once agreed upon I designed and produced the logo, the website and all marketing materials.
The company has had well-deserved success guided by a very competent, personable and hard-working CEO. Within four years of launch they made the INC 5000 list. Two years ago they had their website redesigned pivoting from client acquisition to contractor and job listing acquisition. I feel honored and proud to have been a part of their story.
Website
Good design is essential for a website as it enhances user experience, facilitating easy navigation and engagement. A visually appealing and well-organized website not only captures visitors’ attention but also conveys professionalism, instilling confidence in users and encouraging them to explore the content or products/services offered.
Marketing Materials
Drone
IMAGES FROM A DJI AIR 2S
Using a drone to capture imagery is almost magical. I usually experience both joy and, to be honest, a little trepidation. A lot can go wrong in any environment.
For example, when flying in a downtown area there are two hidden dangers. The downdraught effect is caused when a skyscraper receives wind head-on spreading it in all directions. The wind displaced downward speeds up. This is invisible and makes the drone’s behavior a lot less predictable.
And then there’s channeling which occurs when tall buildings are built along both sides of a street, simulating a natural canyon. This causes a combination of high wind-speed and turbulence. Again, extra caution is highly recommended.