BUSY AND RINGO – BOTH RESCUES – KEEP A VIGILANT EYE ON THE STREET OUTSIDE OF THE SHUBITZ HOUSEHOLD

What I don’t understand is, in this day and age, how it’s possible to resist being a jack of all trades .The world is changing rapidly and to resist adaption is self-defeating. How can you be, if not excited, then at least optimistic? Also as more processes become AI-assisted or completely plug-and-play, being an early adaptor has a very low threshold. Who hasn’t tried ChatGPT?

My career started with ink on paper and although I miss the smell and sound of the sheet-fed Heidelberg Speedmaster firing up, the make-ready filling the tray and the relaxed presence of the pressman, I don’t miss the other side of it—the dreaded possibility of the missed typo. Unlike the digital world there was no going back.

I ran my own agency in a previous life. Mostly alone except for a few years on and off when I had an employee or two. There were fat years and thin years and it seems like it was never plain sailing. I had to wear every hat; sales, account service, copy, design, accountant and production. Prior to that it was ad agencies large and small.

I feel like having been an essential part of the entire process has given me a unique understanding. According to ChatGPT: “Having some measure of competency across many disciplines and mediums facilitates creative problem-solving by drawing on diverse experiences, skillsets and knowledge.”

Using a drone to capture imagery is almost magical. I usually experience both joy and, to be honest, a little trepidation. A lot can go wrong in any environment.

For example, when flying in a downtown area there are two hidden dangers. The downdraught effect is caused when a skyscraper receives wind head-on spreading it in all directions. The wind displaced downward speeds up. This is invisible and makes the drone’s behavior a lot less predictable.

And then there’s channeling which occurs when tall buildings are built along both sides of a street, simulating a natural canyon. This causes a combination of high wind-speed and turbulence. Again, extra caution is highly recommended.