6Sense ABM Campaigns
6Sense is a B2B predictive intelligence platform that leverages artificial intelligence to help companies identify and prioritize potential customers by analyzing their online behavior and intent signals. It enables businesses to enhance their marketing and sales efforts by delivering targeted and personalized interactions based on real-time insights. more…
LinkedIn Carousel banners seem to get a higher CTR. Perhaps because these featured ones are all case studies which traditionally do better across varied media vehicles. They are also minimally interactive. more…
Visually cohesive and well-designed collateral not only leaves a positive impression on clients and stakeholders but also reinforces brand recognition, fostering trust and credibility in the business ecosystem. more…
Social media click-through rates are diminishing due to saturation, ad fatigue, and evolving user behaviors, as well as platform algorithm changes impacting organic reach. We’re seeing the same approach to social media that was applied to direct response in the pre-internet era—it has become one of quantity not quality. And CTRs prove it. You can’t just think of textual content in terms of keywords you have to find a way to get attention and engage your target market.
Prints’ prominence has diminished in comparison to the rise of digital marketing. However some businesses find success in using printed materials like brochures, direct mail, and local publications to reach specific target audiences or enhance their overall marketing mix.
corporate design internal
Organizing activities and events for employees is crucial for corporations as it fosters a positive work environment, enhances team cohesion, and boosts employee morale. Activities and events for employees not only contribute to a healthier work-life balance but also promote communication and collaboration, ultimately leading to increased productivity and employee satisfaction. more…
Over the years I’ve enjoyed exploring live action, animation and a mix of those two disciplines. Opposite is an internal video played at he beginning of ‘Accelerate,’ a 2018 sales kickoff meeting which just happened to end on the first day of the Winter Olympics began in Pyongchang, South Korea. My vision was to make it it as loud and as adrenaline-pumping as possible to get the salesforce excited and enthusiastic about the new year. more…
Over the years I’ve designed around ten to fifteen logos. Creating a mark that serves as a visual representation of a company’s identity, values and mission is always a daunting experience. It’s also a great opportunity to temper, challenge and refine the creative process. My workflow is to generate as many ideas as possible and then begin pairing down what I like, refining, polishing and exploring color and weight options. Of course the client is part of the process from initial creative brief and presentation to final sign-off.
3 DImensional DIrect Response
My client, at the time – PIN, is a manufacturer of high end point-of-sale fixtures. Large retail stores use very sophisticated, high-tech fixtures that integrate with their digital POS systems.
They had come into possesion of a database of every large retail corporation in the DFW area listing the titles they targeted. I suggested a three-dimensional, focused, direct response vehicle to ‘break the ice’ and give their salespeople a reason to call. 3D direct response has an 80% open rate. Neither of these two examples was produced.